By Dave Leaderhouse
On the ice the team that works together the best generally has the most success.
For the Saskatchewan Junior Hockey League that same formula is also used off the ice and at the annual Farm Progress Show this week in Regina the successful partnership that has been formed between the league and Viterra is on full display.
“When Viterra approached us to be a partner in a display at the Farm Progress Show it really was a no-brainer,” acknowledges SJHL marketing and public relations director Logan Fraser. “This was a way for the league to support one of our partners while exposing the SJHL brand to potential new patrons.”
“The fact that Viterra has approached us to showcase our brand alongside them is a testament to the partnership the SJHL and Viterra has,” added Fraser. “This is the second year we’ve partnered with them and we will be happy to partner with them for years to come.”
Viterra has been a divisional sponsor for the SJHL for a number of years and Viterra senior corporate affairs advisor Jamie Young echoes Fraser’s sentiments in what the association has meant to the grain-handling firm.
“We’re very much into youth sport, culture and safety,” notes Young. “It only makes sense to help organizations that foster these qualities.”
“It’s a win-win situation,” adds Young. “We see lots of visibility through the radio and social media. We’ve been working pretty closely with Logan and it’s become a pretty symbiotic relationship.”
Together the SJHL and Viterra have produced pucks and mini hockey sticks with each organization having their logo emblazoned on opposite sides and these items will be handed out en masse to young fans and supporters this week at the Farm Progress Show.
The event, which runs through Friday at Evraz Place in Regina, is the largest outdoor agricultural show in Canada and attracts people from across the country. The SJHL is proud to work alongside Viterra at the event and with so many fans coming from rural areas in the province the league is thrilled to support not just a major sponsor, but the livelihood of so many of its great supporters as well.