REGINA, SK – The Saskatchewan Junior Hockey League (SJHL) is incredibly proud of the partnerships that help strengthen our league, our teams and the communities we call home.
Our partners do more than support the SJHL. They share our commitment to Saskatchewan, our communities and the values that make this league special.
Great Western Brewing Company has been a proud SJHL partner for many years.
“We can confidently say that it has been one of the most valuable and rewarding partnerships in our organization,” said Scott Henbury, Vice President of Sales, Saskatchewan & Manitoba.
“The SJHL represents many of the values that are important to Great Western Brewing Company: community, hard work, local pride, and strong Saskatchewan roots.”
Through the partnership, Great Western has connected with hockey fans across the province while supporting the teams, volunteers, players, and communities that make the SJHL such an important part of Saskatchewan.
“What sets the SJHL apart is the strength of its relationships,” Henbury added.
“Beyond the marketing and sponsorship opportunities, the league has provided us with credibility and visibility throughout Saskatchewan. It has opened doors for meaningful conversations and deeper partnerships with individual teams and their management groups.”
The partnership has also created opportunities through digital content, in-arena activations, retail programs, community events, fan appreciation nights, and league-wide promotional initiatives.
“The SJHL consistently demonstrates a willingness to collaborate, explore new ideas, and create value for its partners,” he said.
“Perhaps most importantly, the SJHL understands that successful partnerships are built on trust, communication, and a shared commitment to mutual success.”
That same spirit is reflected in our partnership with Canterra Seeds, where the connection between Saskatchewan’s agricultural communities and junior hockey is especially strong.
“There is a natural connection between hockey and farming. Both are built on hard work, commitment, and showing up every day, whether that’s at the rink or in the field.”
Canterra Seeds is proud to support rural Saskatchewan communities, celebrate local talent and strengthen the connections that make this province so special.
“The SJHL has always shown up for us as a true partner, and we’re proud to stand alongside them for the 2026/27 season and beyond.”
The CANTERRA SEEDS Cup is a great example of that partnership.
“Having our name on the CANTERRA SEEDS Cup is something we’re very proud of. There is something pretty remarkable about seeing a season’s worth of hard work come together in that championship moment. It’s an honour to be connected to those achievements and the communities that celebrate them.”
UPL is another valued SJHL partner, with a shared commitment to supporting young athletes, Saskatchewan communities and the people who make junior hockey such an important part of the province.
“Partnering with the Saskatchewan Junior Hockey League (SJHL) has been an absolute game-changer for our organization. From the very first conversation, the SJHL team demonstrated a level of professionalism, passion, and community commitment that truly sets them apart.
“The SJHL’s dedication to developing young athletes, both on and off the ice, aligns perfectly with our values. Their ability to connect brands with passionate, loyal fan bases across Saskatchewan has delivered outstanding visibility and engagement that we couldn’t find anywhere else.
“The partnership has been seamless, collaborative, and genuinely rewarding. We’ve seen real, measurable results, and more importantly, we’ve had the privilege of supporting a league that means so much to so many communities throughout the province.
“We are proud to stand behind the SJHL and look forward to many more seasons of success together.”
To Great Western Brewing Company, Canterra Seeds, UPL and all of our valued SJHL partners, thank you for believing in our league, investing in our communities and standing alongside us.
Your support helps make the SJHL more than a hockey league. It makes us part of the fabric of Saskatchewan communities.
We are proud to have you on the team.
